HANOI, July 10 (Xinhua) -- Selling fresh fruit and agricultural products through live streaming will likely boom in Vietnam, urging the country to improve its e-commerce logistics infrastructure, local newspaper Vietnam News reported on Monday, citing experts' forecast.
Many farmers, cooperatives, businesses and start-ups have changed their sales methods in the Southeast Asian country, integrating live streaming to promote and sell their products on social networks and e-commerce platforms, the newspaper reported.
To attract customers to buy goods via live streaming events, most businesses and stores reduced prices and allowed customers to return goods and get a refund if they found the goods to be of low quality, according to the newspaper.
Do Quang Huy, an e-commerce expert, said promoting online sales is a trend that should attract strong investment, however, fresh agricultural products require fast delivery.
Returned goods might be abandoned because of damage, the expert said, stressing the importance of developing the necessary e-commerce logistics infrastructure.
Luong Quang Thi, chairman of a cold chain service provider, said e-commerce logistics in Vietnam is still limited, especially for low-value goods that need express delivery.
He said that it was necessary to build storage warehouses right at the source. ■