GLOBALink | China's consumer reality inspires Ferrero's global strategy: Global Marketing President -Xinhua

GLOBALink | China's consumer reality inspires Ferrero's global strategy: Global Marketing President

Source: Xinhua

Editor: huaxia

2024-01-26 19:26:17

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"There is a lot we can learn from consumer reality here in China to inspire also our strategy worldwide." For Italy's confectionery giant Ferrero, Chinese expectation and standards is a benchmark in satisfying the high expectations of global consumers. 


Produced by Xinhua Global Service

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