CIIE Voices: What keeps global businesses coming back?

Why do global businesses keep coming back to the China International Import Expo (CIIE)? And what makes the Chinese market so vital to their long-term strategies? Global companies, including Intel, Philips, and IQAir, share their perspectives at this year's CIIE. Their answers go beyond market size, they highlight China's fast-evolving innovation ecosystem, digital transformation, expanding opportunities and the value of partnering with local players.