GLOBALink | Beyond toys: Pop Mart creative director on storytelling, IP identity-Xinhua

GLOBALink | Beyond toys: Pop Mart creative director on storytelling, IP identity

Source: Xinhua

Editor: huaxia

2025-12-24 22:09:32

The second issue of "play/GROUND," a youth culture magazine by Pop Mart, will be released on Thursday. Vicson Guevara, Pop Mart International Group Executive Creative Director, said in an interview that magazines play a crucial role in the company's overall strategy. #GLOBALink

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