Economy&Life | Party secretaries boost farmers' income via live-streaming promotion at villages in SW China's Sichuan-Xinhua
Economy&Life | Party secretaries boost farmers' income via live-streaming promotion at villages in SW China's Sichuan
Source: Xinhua
Editor: huaxia
2025-12-19 20:00:45
Zhang Guihua (3rd R), Party secretary of Sunzigou Village, promotes oranges via live-streaming with villagers at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xu Hongyan)
GUANGYUAN, Dec. 19 (Xinhua) -- Cangxi County in southwest China's Sichuan Province has crafted an innovative model to boost rural development, which incorporates family farming cooperatives, live-streaming platforms as well as online and offline marketing. Remarkably, Party secretaries of villages in the county are spearheading in sessions of e-commerce promotion, driving the sales of local specialties across the country to substantially improve local farmers' income.
Zhang Guihua (L, front), Party secretary of Sunzigou Village, promotes oranges via live-streaming at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Guo Xulei)Zhang Guihua, Party secretary of Sunzigou Village, picks oranges at an orchard in Sunzigou Village in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Zhang Long)Zhang Guihua, Party secretary of Sunzigou Village, promotes oranges via live-streaming at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Guo Xulei)Zhang Guihua, Party secretary of Sunzigou Village, promotes oranges via live-streaming at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xie Han)Zhang Guihua, Party secretary of Sunzigou Village, promotes oranges via live-streaming at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Zhang Long)Villagers present newly harvested oranges at Sunzigou Village in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xu Hongyan)Zhang Guihua (1st R), Party secretary of Sunzigou Village, promotes oranges via live-streaming with villagers at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xu Hongyan)Zhang Guihua, Party secretary of Sunzigou Village, with gears for live-streaming in hand, walks inside an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Sun Fanyue)Xie Aijun, Party secretary of Xinghua Village, presents local produce before a live-streaming session at a digital industrial park in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Sun Fanyue)Xie Aijun, Party secretary of Xinghua Village, promotes local produce via live-streaming at a digital industrial park in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Sun Fanyue)Xie Aijun, Party secretary of Xinghua Village, promotes local produce via live-streaming at a "Party secretary studio for rural development" in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xu Hongyan)Xie Aijun, Party secretary of Xinghua Village, presents local produce at a "Party secretary studio for rural development" in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xie Han)Xie Aijun, Party secretary of Xinghua Village, promotes local produce via live-streaming at a "Party secretary studio for rural development" in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Zhang Long)■
