A Rwandan youth, Pacifique Izabayo, has become a hit on Douyin, the Chinese version of TikTok, for singing Chinese songs while showing Rwandan rural life.
Izabayo started making short videos in 2019 on the Chinese video-sharing app Kuaishou.
Since last year, he has posted videos on Douyin. These two platforms have garnered him more than 4 million Chinese followers.
The 23-year-old has found success in his venture by showcasing his singing skills in the Chinese language on Douyin.
In order to attract large fans from China, Izabayo creates short videos featuring Rwanda's agricultural activities, cooking and other social-economic activities in order to enable the Chinese to learn more about Rwandan life in particular and African life in general.
Due to his popularity on Douyin, Izabayo has taken up content creation full-time. He has a team of three singers who support him to create the content for the platform.
Produced by Xinhua Global Service
