BANGKOK, July 20 (Xinhua) -- Thailand opened its first international content trade event here on Monday, aiming to generate at least 2 billion baht (about 59.45 million U.S. dollars) in economic value and push the country's creative industries into global markets.
Thailand Content Market 2026, organized by the Department of International Trade Promotion alongside the Creative Economy Agency and private-sector partners, will run through Wednesday, connecting Thai content producers with global investors, buyers, and streaming platforms.
Banjongjitt Angsusingh, adviser to the commerce minister, underscored that Thailand's creative economy is worth about 1.44 trillion baht (about 42.80 billion dollars), or more than 8 percent of its gross domestic product, generating over 12 billion dollars in exports annually and employing nearly 1 million people.
In her opening remarks, Banjongjitt said the figures reflect Thailand's potential to leverage its "creative capital."
Sunanta Kangvalkulkij, director-general of the Department of International Trade Promotion, noted that the trade fair gives Thai entrepreneurs a stage to showcase their work to worldwide customers with systems in place to facilitate direct transactions.
According to the department, Thailand Content Market is a fully integrated content marketplace covering the entire industry value chain, spanning film, television and series, games, animation, characters, books and e-learning, and art toys, among others.
In a statement, organizers said more than 2,000 business-matching appointments are expected during the three-day gathering, along with pitching sessions, seminars, workshops, and a public marketplace area where visitors can experience Thai content up close. ■