Chen Changfeng (2nd L), president of the Asia-Pacific Communication Alliance (APCA) and professor of Tsinghua University, and Universiti Brunei Darussalam (UBD) Vice-Chancellor Dr. Hazri Haji Kifle (3rd L) attend the opening ceremony of the APCA-ANPOR-UBD Conference 2025 held at UBD in Brunei, on May 27, 2025. (Universiti Brunei Darussalam/Handout via Xinhua)
BANDAR SERI BEGAWAN, May 29 (Xinhua) -- The APCA-ANPOR-UBD Conference 2025 concluded in Brunei on Wednesday, following two days of vibrant academic exchange on artificial intelligence (AI), language, and sustainable communication.
The conference, themed "Communication and Languages in Asia-Pacific Regions: Connection, Collaboration, and Sustainability," was co-organized by the Asia-Pacific Communication Alliance (APCA), the Asian Network for Public Opinion Research (ANPOR), and Universiti Brunei Darussalam (UBD).
The opening ceremony was graced by Chinese Ambassador to Brunei Xiao Jianguo and UBD Vice-Chancellor Dr. Hazri Haji Kifle. Scholars and educators from across the Asia Pacific region explore key issues in sustainable communication, AI, communication and multilingualism.
Chen Changfeng, president of APCA and professor of Tsinghua University, commended the spirit of openness, collaboration, and knowledge-sharing that characterized the conference in her opening remarks.
In his remarks, Dr. Hazri Haji Kifle said, "In a world transformed by artificial intelligence, shaped by digital disruption and challenged by rising misinformation, our ability to communicate with purpose, ethics and inclusivity has never been more vital."
The conference featured five keynote speakers from world-leading institutions, addressing topics such as generative AI, digital ethics, multilingualism, language policy and sustainability.
Jack Qiu, professor of Nanyang Technological University, demonstrated how AI is reshaping reading, listening and writing, calling for renewed focus on human agency in education.
The conference marks a key milestone for the UBD Language Center, reinforcing its role as a regional hub for intercultural dialogue and sustainable communication, according to UBD. ■
Universiti Brunei Darussalam (UBD) Vice-Chancellor Dr. Hazri Haji Kifle delivers a speech at the opening ceremony of the APCA-ANPOR-UBD Conference 2025 held at UBD in Brunei, on May 27, 2025. (Universiti Brunei Darussalam/Handout via Xinhua)