ADDIS ABABA, March 28 (Xinhua) -- Chinese automaker Guangzhou Automobile Group Co., Ltd (GAC Group) has introduced its four new electric vehicle (EV) models to the Ethiopian market, marking a significant expansion in the East African country.
This came as the company launched its GAC JUNTU flagship showroom on Friday evening at a special event in Addis Ababa, the capital of Ethiopia.
Speaking at the event, Zhou Li, GAC country manager of Ethiopia, said the Ethiopian government's commitment to transforming into green mobility and its growing demand for environment-friendly vehicles prompted the company to launch the new models in Ethiopia.
"In recent years, the Ethiopian government has vigorously promoted industrialization, infrastructure, and foreign investment, whilst actively steering the transition towards a green and low-carbon economy, thereby creating a favorable environment for the new energy vehicle industry," Zhou said.
Alemu Sime, Ethiopia's Minister of Transport and Logistics, said the government is making bold strides to transit into e-mobility, reduce carbon emissions, and build a transport system that is both environmentally responsible and economically resilient.
Sime hailed GAC Group for offering a range of services, including maintenance and after-sales services, via its trained local technicians, as well as providing spare parts. He said such services would help ensure warranty and strengthen customer protection.
"I am pleased to see that GAC Group is placing a strong focus on after-sales support. I encourage you to continue investing in training, in spare parts availability, and in building a service culture that puts the customer first. When customers are confident that their vehicles will be properly cared for, they become loyal advocates," he remarked.
According to the minister, Ethiopia is set to become a hub for automotive manufacturing and assembly industry in Africa by making use of its abundant energy resources, a young and trainable workforce, strategic access to the African Continental Free Trade Area, and attractive investment incentives.
As a luxurious and advanced experiential exhibition hall for new energy vehicles, the 2,300-square-meter GAC JUNTU showroom offers a 4S-level professional sales and after-sales service system, and provides thoughtful services such as home test drives, according to the company.
The new EVs are on sale starting from Friday through JUNTU, GAC Group's dealer in Ethiopia. The company also announced plans to introduce mobile applications in the coming years to help users manage their vehicles via mobile phones. ■