Participants attend the plenary session of the 7th World Media Summit (WMS) in Beijing, capital of China, Nov. 7, 2026. Under the theme of "Media in the Intelligent Age: From Consensus to Action," the 7th WMS held its plenary session on Saturday. (Xinhua/Jin Liwang)
BEIJING, Nov. 7 (Xinhua) -- The 7th World Media Summit held its opening ceremony in Beijing on Saturday under the theme "Media in the Intelligent Age: From Consensus to Action."
Xinhua News Agency and the Beijing municipal government jointly organized this year's summit, which runs from Thursday to Monday.
It drew nearly 500 representatives from nearly 330 mainstream media outlets, think tanks and government bodies from 112 countries and regions, as well as the United Nations and other international organizations.
Li Shulei, a member of the Political Bureau of the Communist Party of China (CPC) Central Committee and head of the Publicity Department of the CPC Central Committee, delivered a keynote speech at the opening ceremony.
The 7th World Media Summit Beijing Consensus was adopted at the ceremony. It calls for joint efforts to advance the transformation and development of the global media industry in the AI era.
Recognizing AI's growing role in media development, the consensus commits to advancing the inclusive and responsible application of AI in the media sector so that advances in AI benefit media organizations at all stages of development and in every country.
The summit also released the Global Media Initiative for the Joint Development of AI Application Standards. Launched by Xinhua, the initiative brings together major media outlets and other professional organizations to safeguard the authenticity of information, protect data security, and uphold media ethics, thereby maintaining public trust in the media.
The first 22 participants also include Russia's TASS News Agency, the Malaysian National News Agency (Bernama), South Africa's Independent Media, and China's People's Daily and China Media Group.
Under the initiative, participants plan to work together for about two years to develop a set of standards that address different media uses of AI and are validated by media outlets. The initiative also calls for a global database of AI applications.
The World Media Summit was initiated in 2009 and is now a major global platform for media exchange and cooperation. The last summit was held in Urumqi, the capital city of northwest China's Xinjiang Uygur Autonomous Region, in 2024. ■
Pavel Negoitsa, general director of Russia's Rossiyskaya Gazeta, delivers a speech during the plenary session of the 7th World Media Summit (WMS) in Beijing, capital of China, Nov. 7, 2026. Under the theme of "Media in the Intelligent Age: From Consensus to Action," the 7th WMS held its plenary session on Saturday. (Xinhua/Jin Liwang)
This photo taken on Nov. 7, 2026 shows a view of the plenary session of the 7th World Media Summit (WMS) in Beijing, capital of China. Under the theme of "Media in the Intelligent Age: From Consensus to Action," the 7th WMS held its plenary session on Saturday. (Xinhua/Zhang Chenlin)
A guest experiences a smartphone video rig ahead of the plenary session of the 7th World Media Summit (WMS) in Beijing, capital of China, Nov. 7, 2026. Under the theme of "Media in the Intelligent Age: From Consensus to Action," the 7th WMS held its plenary session on Saturday. (Xinhua/Ju Huanzong)
Guests communicate ahead of the plenary session of the 7th World Media Summit (WMS) in Beijing, capital of China, Nov. 7, 2026. Under the theme of "Media in the Intelligent Age: From Consensus to Action," the 7th WMS held its plenary session on Saturday. (Xinhua/Ju Huanzong)
A guest experiences a pair of smart glasses ahead of the plenary session of the 7th World Media Summit (WMS) in Beijing, capital of China, Nov. 7, 2026. Under the theme of "Media in the Intelligent Age: From Consensus to Action," the 7th WMS held its plenary session on Saturday. (Xinhua/Ju Huanzong)
