BEIJING, Nov. 3 (Xinhua) -- China's television and online audiovisual sectors have developed into mega-markets with more than 1 billion users each, according to an industry report released on Tuesday.
China's number of television users had exceeded 1 billion by the end of 2025, while the country's online audiovisual user base had reached 1.099 billion by the end of last year, the report showed.
Commissioned by the National Radio and Television Administration and compiled by its development research center, the report brings the radio and television sectors and the online audiovisual sector under a unified research framework.
According to the report, China's television viewing time totaled 638.7 billion hours in 2025, with viewers spending an average of 4 hours and 5 minutes per day watching TV. Online audiovisual users spent an average of 201 minutes per day using such services.
Total revenue of China's radio, television and online audiovisual industries totaled over 1.546 trillion yuan (about 230 billion U.S. dollars) in 2025, up 5.22 percent year on year and increasing by 67.82 percent from the end of the 13th Five-Year Plan period (2016-2020). Online audiovisual service providers accounted for 53.63 percent of the total revenue, the report revealed. ■
