Sanrio's Chinese local subsidiary terminates VIVANT collaboration following criticism in China and Japan.
The company's tie-up with the Japanese TV drama accused of demonizing China, stands in stark contrast to its anti-war legacy. Japanese historian Masahiro Yamazaki questioned why the company would partner with a drama that "glorifies violence and incites hostility toward China."
The lesson is clear: Commercial interests cannot be separated from social responsibility. Companies seeking to benefit from the Chinese market must respect China and Chinese consumers in both their business practices and choice of partners. Their brands should never be used to distort history or fuel hostility.
Produced by Xinhua Global Service■
