A staff member shows Thai-flavored mooncakes at the Amazing Thailand Mid-Autumn Celebration 2026 in Bangkok, Thailand, Sept. 25, 2026. The Tourism Authority of Thailand (TAT) held a Mid-Autumn Festival celebration here on Friday, highlighting cultural bonds with China as the Southeast Asian country works to attract more visitors during one of China's busiest travel seasons. Bringing together officials, tourism representatives, and business partners from both countries, the Amazing Thailand Mid-Autumn Celebration 2026 featured calligraphy blessings, Thai and Chinese music and dance, and fortune-stick workshops, as well as a tasting of mooncakes, the traditional festival treat. (Xinhua/Sun Weitong)
BANGKOK, Sept. 25 (Xinhua) -- The Tourism Authority of Thailand (TAT) held a Mid-Autumn Festival celebration here on Friday, highlighting cultural bonds with China as the Southeast Asian country works to attract more visitors during one of China's busiest travel seasons.
Bringing together officials, tourism representatives, and business partners from both countries, the Amazing Thailand Mid-Autumn Celebration 2026 featured calligraphy blessings, Thai and Chinese music and dance, and fortune-stick workshops, as well as a tasting of mooncakes, the traditional festival treat.
"Mid-Autumn is rooted in reunion and togetherness," said TAT Governor Thapanee Kiatphaibool, noting that the event aims to turn long-standing ties between the two countries into travel demand.
The event is a centerpiece of the TAT's Nihao Month campaign, now in its third year.
The TAT is also running a cultural and tourism exhibition themed "Under the Same Moon."
From Sept. 26 to 29, 31 Chinese key opinion leaders and social media influencers will travel on four themed trips in Thailand to promote wellness and cultural tourism.
The agency expects around 250,000 Chinese arrivals during the Mid-Autumn and Golden Week holiday period from Sept. 25 to Oct. 7, generating approximately 11.5 billion baht (about 344.7 million U.S. dollars) in tourism revenue. ■
Thapanee Kiatphaibool, governor of the Tourism Authority of Thailand, addresses the Amazing Thailand Mid-Autumn Celebration 2026 in Bangkok, Thailand, Sept. 25, 2026. The Tourism Authority of Thailand (TAT) held a Mid-Autumn Festival celebration here on Friday, highlighting cultural bonds with China as the Southeast Asian country works to attract more visitors during one of China's busiest travel seasons.
Bringing together officials, tourism representatives, and business partners from both countries, the Amazing Thailand Mid-Autumn Celebration 2026 featured calligraphy blessings, Thai and Chinese music and dance, and fortune-stick workshops, as well as a tasting of mooncakes, the traditional festival treat. (Xinhua/Sun Weitong)
