Ni Gugu industry boosts rural revitalization in Xiyangqitun Village, China's Henan-Xinhua

This photo taken on Sept. 10, 2026 shows Ni Gugu products in Xiyangqitun Village of Xunxian County, Hebi City, central China's Henan Province. Ni Gugu is a type of clay sculpture from Xunxian County that makes sounds when blown into. In 2006, it was inscribed on China's national intangible cultural heritage list.

In recent years, Xiyangqitun Village of Xunxian County has focused on the development of Ni Gugu, forming a full chain covering production, study tours, e-commerce and rural tourism. (Xinhua/Zhang Fan)

A villager arranges Ni Gugu products in Xiyangqitun Village of Xunxian County, Hebi City, central China's Henan Province, Sept. 10, 2026. Ni Gugu is a type of clay sculpture from Xunxian County that makes sounds when blown into. In 2006, it was inscribed on China's national intangible cultural heritage list.

Yang Yubing, an inheritor of the national intangible cultural heritage Xunxian Ni Gugu, plays a Ni Gugu ocarina in Xiyangqitun Village of Xunxian County, Hebi City, central China's Henan Province, Sept. 10, 2026. Ni Gugu is a type of clay sculpture from Xunxian County that makes sounds when blown into. In 2006, it was inscribed on China's national intangible cultural heritage list.

A woman takes selfies with a Ni Gugu product in Xiyangqitun Village of Xunxian County, Hebi City, central China's Henan Province, Sept. 10, 2026. Ni Gugu is a type of clay sculpture from Xunxian County that makes sounds when blown into. In 2006, it was inscribed on China's national intangible cultural heritage list.

A villager makes Ni Gugu at a workshop in Xiyangqitun Village of Xunxian County, Hebi City, central China's Henan Province, Sept. 10, 2026. Ni Gugu is a type of clay sculpture from Xunxian County that makes sounds when blown into. In 2006, it was inscribed on China's national intangible cultural heritage list.

Li Weixue, an inheritor of the national intangible cultural heritage Xunxian Ni Gugu, promotes Ni Gugu products via livestreaming in Xiyangqitun Village of Xunxian County, Hebi City, central China's Henan Province, Sept. 10, 2026. Ni Gugu is a type of clay sculpture from Xunxian County that makes sounds when blown into. In 2006, it was inscribed on China's national intangible cultural heritage list.

Villagers make Ni Gugu at a workshop in Xiyangqitun Village of Xunxian County, Hebi City, central China's Henan Province, Sept. 10, 2026. Ni Gugu is a type of clay sculpture from Xunxian County that makes sounds when blown into. In 2006, it was inscribed on China's national intangible cultural heritage list.

A tourist takes photos of Ni Gugu products in Xiyangqitun Village of Xunxian County, Hebi City, central China's Henan Province, Sept. 10, 2026. Ni Gugu is a type of clay sculpture from Xunxian County that makes sounds when blown into. In 2006, it was inscribed on China's national intangible cultural heritage list.

A man takes photos of Ni Gugu products in Xiyangqitun Village of Xunxian County, Hebi City, central China's Henan Province, Sept. 10, 2026. Ni Gugu is a type of clay sculpture from Xunxian County that makes sounds when blown into. In 2006, it was inscribed on China's national intangible cultural heritage list.

A villager passes by a wall painted with images of Ni Gugu in Xiyangqitun Village of Xunxian County, Hebi City, central China's Henan Province, Sept. 10, 2026. Ni Gugu is a type of clay sculpture from Xunxian County that makes sounds when blown into. In 2006, it was inscribed on China's national intangible cultural heritage list.