BEIJING, Aug. 7 (Xinhua) -- China's advertising industry generated more than 1 trillion yuan (about 147.27 billion U.S. dollars) in revenue in the first half (H1) of 2026, the country's top market regulator said on Friday.
Advertising business revenue of leading industry players totaled 1.04 trillion yuan during the January-June period, an increase of 11.3 percent year on year, indicating strong growth momentum in the industry, according to the State Administration for Market Regulation.
Internet advertising placement was the main driver of this growth, with revenue surging by 25.3 percent from a year earlier to 612.1 billion yuan, accounting for 86 percent of total advertising placement revenue.
Notably, revenue from film advertising placement registered several-fold growth during this period, the regulator said. ■
