SUVA, Feb. 27 (Xinhua) -- Fijian farmers are facing increasing challenges from market demands, pricing pressures, and competition both locally and internationally, said the country's Minister for Agriculture Tomasi Tunabuna on Friday.
Tunabuna explained that Fiji now operates in a global market, where local producers compete not only with other Pacific exporters but also with large overseas agricultural producers.
He said markets are highly sensitive and that strong connections and responsiveness are essential for success, reported Fiji Broadcasting Corporation.
To remain competitive, the ministry is focusing on advancing product development and improving how local produce is preserved, marketed, and sold, Tunabuna said.
According to the minister, a major challenge is producing goods that meet strict market standards for freshness and quality, while also promoting Fiji's traditional produce and expanding organic products in international markets.
He said the ministry plans to use new technology and stronger partnerships to help farmers adapt to changes, improve value chains, reduce reliance on imports, boost local supply for the tourism sector, and increase productivity across all agricultural areas, including sugar. ■
