Pingdu: lashes lift a billion-dollar industry

QINGDAO, June 26 (Xinhua) -- Development of the false eyelash industry in Pingdu began in the 1970s. Nowadays, over 5,000 business entities and about 60,000 employees are involved in the local pillar industry. Every year, about 120 million pairs of false eyelashes produced in Pingdu are sold overseas, bringing an annual output value of about 10 billion yuan (about 1.4 billion U.S. dollars).

In recent years, by rolling out targeted fiscal and tax policies, cultivating e-commerce and introducing talents, local government has stepped up efforts in the development of the false eyelash industry.