JAKARTA, June 13 (Xinhua) -- Coca-Cola Company has decided to shut down its factory in Badung Regency on Bali island, the center of Indonesia's tourism industry, due to a decrease in sales, a trade official said on Friday.
"The sales decline was one of the causes. There are also other causes, but they have not been disclosed," said Ngurah Wiryanatha, head of the Industry and Trade Office in Bali.
He noted that based on recent evaluations, consumer preferences have shifted. "Our evaluation results show that consumers now prefer juice or mineral water. So producers must innovate," he explained.
Previously, local media reported that head of the Manpower and Industry Service Department of Badung Regency, I Putu Eka Merthawan, confirmed that the factory will officially close on July 1.
The Coca-Cola factory is located in Werdi Bhuwana village in Badung Regency. ■
