Japanese stores tap Chinese influencers for Chinese New Year buzz -- Nikkei Asia-Xinhua

Japanese stores tap Chinese influencers for Chinese New Year buzz -- Nikkei Asia

Source: Xinhua

Editor: huaxia

2025-01-30 12:36:17

Eyeing the Chinese New Year, which starts on Wednesday, Japanese department stores are enlisting influencers in their battle to attract social media-conscious Chinese consumers, according to Nikkei Asia.

Produced by Xinhua Global Service

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