Türkiye's tourism target for 2024 is 60 billion dollars in revenue and 60 million tourists.
ISTANBUL, June 4 (Xinhua) -- Türkiye's bustling city Istanbul set a record high by welcoming 5.2 million foreign visitors in the first four months of 2024, signaling promising prospects for the country's ambitious goal of tourism for this year.
Istanbul's unique allure has resulted in a notable 10-percent increase in visitors during the January-April period compared with last year, according to data from the Ministry of Culture and Tourism.
The ministry's recent data also revealed that the number of foreign tourists increased by 11.75 percent in the whole country, reaching 10.7 million in the same period.
Hamit Kuk, chief adviser to the president of the Turkish Travel Agencies Association (TURSAB), said this remarkable influx underscored Istanbul's enduring appeal, signaling a broader rebound in tourism.
"Achieving an annual growth rate of 10 percent is not just desirable, but (also) essential for our industry's revitalization after the pandemic," Kuk told Xinhua in a recent interview.
"June appears hovered for exceptional occupancy rates, and as we approach July and August, the peak of the tourism season, optimism is already soaring in the city," he said.
Spanning across the continents of Europe and Asia, Istanbul with a population of 16 million people is uniquely situated along the Bosphorus Strait, adding to its rich cultural and geographical significance, Kuk noted.
Istanbul, a captivating metropolis, pulsates with life round the clock and boasts a history, rendering it one of the world's oldest cities" Kuk noted, adding that "its alluring charm also lies in its vibrant culinary scene, offering a tapestry of flavors that enchant visitors from around the globe."
Russia, Germany and Iran had the highest number of visitors to Istanbul this year, followed by the United States, France, Britain, and Saudi Arabia.
Yildirim Tas, a TURSAB board member, emphasized that Istanbul should increase its promotional activities to attract tourists from diverse regions worldwide.
"Travel agencies can arrange charter planes for destinations within a four-hour flight radius. However, we encounter challenges in enticing tourists from more distant regions due to the higher cost of flight tickets beyond this duration," Tas said.
To tackle this obstacle, he suggested that Türkiye ramp up its promotional efforts, like producing documentaries showcasing Istanbul on YouTube and other online platforms.
Speaking at a gastronomy event in Istanbul last Thursday, Culture and Tourism Minister Mehmet Nuri Ersoy said Türkiye's tourism income reached some 56 billion U.S. dollars in 2023, up 12 percent from the previous year, while the number of tourists hit 56.7 million.
Türkiye's tourism target for 2024 is 60 billion dollars in revenue and 60 million tourists, he said.
