China's weeks-long Singles' Day online shopping festival that culminated on Nov. 11 saw brisk sales at many e-commerce platforms and a record-breaking number of parcels shipped, pointing to the vitality of the Chinese consumer market.
In this episode of Peking Ensight video story, go behind the scenes of the shopping bonanza with Xinhua's Liu Yinglun to sneak a peek at how Chinese e-commerce players manage to satisfy consumers' growing need for fresher and better shopping experiences with the help of digital tools.
