"It is very important to have a physical store," Aaron Hold, manager of Bosideng's flagship store in London, said, explaining that the customers must be able to try the clothes on, feel and touch the fabrics, and see the craftsmanship and quality.
In China, a country with a booming apparel industry, many clothing companies have been trying to transform their business focus from exporting textile to building their own brands in the international market.
Produced by Xinhua Global Service■
