Across China: Italian designer outlets ring in Year of Rabbit with soaring popularity-Xinhua

Across China: Italian designer outlets ring in Year of Rabbit with soaring popularity

Source: Xinhua

Editor: huaxia

2023-02-09 16:33:15

People visit the Florentia Village Chongqing in Chongqing, southwest China, Jan. 24, 2023. (Xinhua)

CHONGQING, Feb. 9 (Xinhua) -- To the tune of "Inno di Mameli" and joyful Chinese festive songs, the water of a glamorous musical fountain in the piazza gurgled behind a happy crowd flocking to Florentia Village Chongqing, a designer outlet mall in the southwest China metropolis.

Featuring baroque-style buildings glittering with bright Chinese traditional red lanterns and other festive decorations, the Italian-style designer outlet enjoyed great popularity and attracted considerable traffic during the Chinese Lunar New Year holiday.

"My child loves the architectural style here, which offers us an immersive experience of Italy," said Zhao Jing, a Chongqing resident, adding that the discounted rates are also very appealing.

Boasting international luxury brands at attractive prices, Florentia Village Chongqing is one of seven of its kind in China, and it logged robust year-on-year increases in sales and traffic during the holiday, which reached 10 percent and 20 percent, respectively.

Amid the recovery of the world's second-largest economy from the COVID-19 impact, hundreds of millions of Chinese people got involved in the online and offline shopping sprees just before, during, and after the seven-day holiday, unleashing huge consumer demand.

Major global players in a wide range of sectors are eyeing the booming Chinese market, including Italian real estate group RDM, which bet on China's shopping bonanza by expanding its business.

Jacopo De Vena, the managing director of Florentia Village and RDM Asia, told Xinhua that China's optimized COVID response policies result in constantly improving consumer confidence, and they foresee long-term success in the Chinese market.

During the Chinese Lunar New Year holiday in 2023, total sales revenue of Florentia Village malls on the Chinese mainland climbed by 35 percent year on year, with a notable year-on-year traffic increase of 45 percent.

Moreover, the company estimated that total sales of the Florentia Village malls on the Chinese mainland will hit some 13 billion yuan (about 1.91 billion U.S. dollars) in 2023 with annual traffic to the malls topping 26 million.