JINAN, April 3 (Xinhua) -- Guochao, a consumer trend translated as "China-chic", has swept through the nation's younger generations recently.
Many believe that the younger generations' confidence in Chinese culture and their national identity is reflected in the popularity of cultural products.
Zhang Zhe, born in 1999, has bought many Chinese-brand cosmetic products or those featuring Chinese designs.
According to Chinese internet giant Baidu last year, the amount of consumer attention received by Guochao has increased by 528 percent in the past decade.
Bloomage Biotech, a major hyaluronic acid producer in east China's Shandong Province, is a beneficiary of the Guochao trend.
Data shows that the size of China's Gen Z (people born from 1995 to 2009) reached about 260 million in 2020, and the expenditure was around 4 trillion yuan (about 629 billion USD).
The group is expected to become the main driving force that shapes the future of China's economy.
Produced by Xinhua Global Service
